Design aficionados in China were given an Italian treat at the debut of Salone del Mobile.Milano in Shanghai.
Event: Salone del Mobile.Milano Shanghai 2016 | Location: Shanghai, China | Photos: www.salonemilano.cn
The first ever edition of the Salone del Mobile.Milano Shanghai presented a vibrant showcase of Made In Italy furniture and lifestyle brands at the Shanghai Exhibition Center (SEC) from 19-21st November 2016.
A special exhibition for the Chinese market, Salone del Mobile.Milano Shanghai aimed to not only bring the excellence of Italian furniture to China, it was also to fully introduce the “Made in Italy” living concept through a series of concepts and initiatives related to Italian lifestyle including food, wine, luxury, fashion and more.
At the heart of the exhibition was the “Italian Square” where visitors were welcomed to interact and relax amidst a display of designer products. Masterclasses and SaloneSatellite were also included as part of this edition’s design-oriented highlights. There was also the “Designer and Salone: From Milan to Shanghai” exhibition curated by architects Alessandro Colombo (Studio Cerri & Associati) and Stefano Piontini (Vudafieri Saverino Partners) which brought together the works of nine Italian architectural practices operating in Shanghai.